Lead Generation, business development, the sales cycle are all essentially focused on the development of enquiries and latterly the conversion to real business, work or contract opportunities.

The cycle begins initially by the recognition and subsequent engagement with each actor or element within the cycle. We can argue that there are fundamentally four steps in this process:

• Identification of opportunity
• Assessment, analysis of environment
• Implementation of a strategic approach appropriate for client and environment
• Validation of service offering to customer

We simplify the business development process for you by our thorough grasp of this process together with speed of execution.