The Chartered Institute of Marketing (CIM 2015) defines marketing as:

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

The (AMA 2015) or American Marketing Association defines Marketing as:

“ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

We will undertake your marketing following a comprehensive review of your company values, focus, and target markets.

A dyad or dyadic relationship in a corporate setting represents two parties a buyer and a supplier. We offer our support in the capacity of supplier on your behalf and seek to develop this relationship with the tools we feel will result in relationship outcomes beneficial for all parties.  

RM (Relationship Marketing) and IMC (Integrated Marketing Communications).

Relationship Marketing is the collaborative process where the identification and development of a network for the mutual benefit and value exchange of a supplier and buyer occurs over a sustained period.  IMC (Integrated Marketing Communications is the co-ordinated dialogue between organisations internal and external audiences. We will work on your behalf to undertake this complex communication function. Consistent messaging aligned with your corporate objectives will result in greater market exposure and business opportunities.